The Use of Generative AI in Agency Processes

Christopher Nault, Founder and CEO of Growth on the pod to talk about balancing small teams and sustainable growth. Chris walks us through how his team navigated the transition from traditional marketing agency to revenue generation and ops consultancy, a move that I know many partners are either thinking about or actively doing themselves, including actionable insights for others to apply to their own organizations. We then get into sales, where we learn about how Growth’s sales efforts have evolved over time and the approaches and methodologies the Growth team uses today when actively prospecting, generating and connecting with leads, and working deals through their pipeline. We wrap with his point of view on the HubSpot ecosystem, the opportunities that exist for small services providers, and how best to carve out your piece of the HubSpot pie.