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The Playbook Universe Episode 16 | Sam Costello - The North Star is the Customer

Hunters and Unicorns

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Journey from Grass Cutting to Tech Sales Leadership

The chapter follows the guest's evolution from humble beginnings to becoming a tech sales leader, sharing insights on their transition from finance to technology sales despite lacking tech experience. It explores the importance of differentiated products, prospecting, and hard work in sales success. The discussion also emphasizes the significance of customer success as the guiding principle in the sales process.

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