Strategies for Authentic Podcast Growth

This chapter explores effective strategies for podcast growth, focusing on the distinction between downloads and genuine audience engagement. It emphasizes the role of visibility through media coverage and owned marketing channels while addressing challenges in transitioning audiences across platforms. The discussion highlights the importance of understanding varied audience behaviors on audio and video formats to enhance listener retention and promote cross-platform engagement.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its start in 2016, The Podglomerate has grown to represent more than 70 podcasts, accounting for more than 30 million monthly downloads.

All that to say, Jeff is legit, and he knows his stuff. One of the things I appreciate most about Jeff is that he's honest and a straight shooter. So, in this episode, we talk about podcast growth, explore both organic and paid growth strategies, Jeff's experience with both, and, of course, I share my experience as well.

Podglomerate
Introcast
Podroll
Advertise with Acast

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Jeff's ⁠⁠⁠⁠Website⁠⁠⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠LinkedIn⁠

***

TIMESTAMPS

00:00 Jeff Umbro: Podcasting Powerhouse

05:42 Innovative Marketing and Networking Strategy

06:33 Niche Show Strategy Planning

10:45 Podcast Audience Growth Strategy

13:39 AI Prompts Drive Web Traffic

17:03 Building Cross-Platform Audience Connections

21:10 Growing Podcast Audiences: Strategy Insights