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Rory Sutherland — Effective Communication: Jesters & Saints (EP.73)

Infinite Loops

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The Significance of the Cave

Mohammed claimed that he saw the angel gabriel, who gave him all the new edicts. And interestingly, mecca then was a very cosmopolitan place and they didn't like his message at all. The significance of the cave and the significance of the homespun clothing, was absolutely lucid and clear. Anybody who wasn't in on the dog whistle, because they'd been brought up in a western tradition of thought, was completely deaf to the significance. It astonishes me how blind i can become having been relatively prosperous for 20 years. I always find this question about blind spots,. that as we become more focused on conventional wisdom, to use that phrase, and as people

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