If everything else was on the table, would you choose actively this opportunity? If there were no sunk costs, are your instincts that this is the right thing for you to be working on? Revisiting these metrics a couple of times a month will ensure you're working on something with a good chance of being successful.
Today, we'll talk through the hardest decision an early-stage entrepreneur has to make - quit on your idea or stick it through? This decision rarely has enough information and the entrepreneur never has enough context to make it. Lots of entreprenuers quit right before their idea was about to get interesting or stick with ideas that never had a chance for years.
This pod lays out a decision framework to help with the quit or stick question.