Craig Hewitt shares how he turned a WordPress plugin with roughly 20,000 installs into Castos, a podcast hosting SaaS generating over $1 million in revenue. He explains why website traffic has dropped by about 50% while free trials have increased, and how comparison pages and free tools now drive higher-intent visitors.
Craig also breaks down how AI powers Castos' marketing, development, and roughly half of its customer support. Plus, he explains why his six-person team spends about 20% of its time building AI systems and experimenting with new workflows.
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Links & Resources
Check out Castos: https://castos.com/
Learn more about Craig's work: https://craighewitt.com/
Watch Rogue Startups: https://roguestartups.com/
Craig's YouTube account: https://www.youtube.com/@thecraighewitt
- You can learn more about me and get additional website tips at: https://www.nichepursuits.com
- You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com
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