TaylorMade – David Shapiro (KPS), (S2.EP.03)
Private Equity Deals with Capital Allocators
What Do You Do With Your Golf Balls?
The ball had just 3% market share. What did you do to try to drive volume growth or market share growth on both the clubs and the balls? At a base level, you'd have to have the product that you can tell the story behind. The product has to be good. You can't fake your way with smart marketing with the basic product is not really good. And what we focused on in the team at Taylor made focused on really social media.
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