How I Built This with Guy Raz cover image

Chesapeake Bay Candle: Mei Xu (2017)

How I Built This with Guy Raz

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From Setbacks to Success: The Candle Journey

This chapter chronicles the journey of launching a candle business after transitioning from the fashion industry. It covers the initial successes and subsequent challenges faced, including logistics, market testing, and setbacks at trade shows. Ultimately, it highlights a pivotal moment of inspiration at the Frankfurt Trade Show that leads to an innovative shift in their candle design and marketing approach.

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