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Using AI Pragmatically, with Randy Mercer, Chief Product Officer at 1WorldSync

Mistaken Identity

CHAPTER

Enhancing Content Management for Brands

This chapter explores the challenges faced by brands in maintaining accurate and impactful content for customers, with a focus on solutions like AI and imagery production. It emphasizes the importance of data integrity for building customer profiles, especially in the context of CPG companies, to enhance consumer interaction and digital experiences.

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