Embracing Risk: The Grounded Company Journey

This chapter explores the challenges and triumphs of launching the Grounded Company, focusing on the entrepreneurial journey of becoming a fractional CMO. It highlights the crucial role of networking, adaptability, and strategic marketing approaches, as well as the evolution of consumer expectations in the digital age. The speaker shares insights on brand relevance, influencer marketing, and future growth strategies, reflecting on the lessons learned from various experiences.