This Week and Startups is very it lends itself to timely, right? Like this week, like, how to stuck in there with the name. So I like that strategy with what you guys are doing there. It's just kind of like how do you want to do YouTube and YouTube offers you so many different avenues on how to pursue it. You can be like an Emma Chamberlain type where it's just like a vlog and people like you want people to come just for you or you could do a news channel.

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