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ROLLUP: Vitalik's Endgame, Pepsi & Adidas NFTs | Crypto Congress | ETH : BTC

Bankless

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Gifting the Digital: NFTs and Beyond

This chapter examines the innovative idea of giving cryptocurrency, NFTs, and even tungsten cubes as holiday gifts, inspired by a Wall Street Journal article. It captures personal anecdotes and the unfolding acceptance of these digital assets within families, suggesting that gifting can serve as an entry point into the crypto world. The discussion also highlights major brands' forays into NFTs, such as Adidas and Pepsi, and the growing intersection of traditional marketing with the metaverse.

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