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The complicated relationship between musicians and platforms
The Vergecast
The Rise of the Artist Slash Influencer
In 2008, News Corp. pushed to make MySpace a one-stop destination for music listening. Jaycee Veevint was tapped to lead the music division and bring established catalogs from Sony, Warner, and Universal onto the site. "They had this really incredible magic engine, but it wasn't adaptable for all of the evolutions that were going to happen in music discovery," she says.
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