3min chapter

All the Hacks with Chris Hutchins cover image

The Four Research-Backed Steps to Be Indistractable with Nir Eyal

All the Hacks with Chris Hutchins

CHAPTER

What's the Nature of Human Motivation?

If we know what to why don't we just do it? Especially in this day and age, right? Who doesn't know that chocolate cake is not as healthy as a healthful salad? If you don't know, gogle it. What's your excuse? It's all there. The prolem is we don't know how to stop getting in our own way. We don't know ow to stop getting distracted. And so to ask an even deeper question, which is, why do we do everything? What's the nature of human motivation?

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