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Blue Apron's IPO and a Case of Bad Timing

Rocketship.fm

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Blue Aprons - The Early Days of Meal Delivery

Part and parsley, the early incarnation of what would later become blue apron focus on bringing simplicity back to cookingye. The three founders would be the ones to pick up and ship out meal kits themselves over and over again. Blue aprons now delivers over a million meals a month to more than 200 ousand customers in 39 states and d c. Aloan: Food is a 700 billion dollar industry, and online grocery makes up less than two % of that. Are you the grocery store killer?

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