There's something in the meedian entertainment industry called t p n, which is like a governing body tat manages content security. We've built some really cool teca, we have a feature called watermark idea,. If i sent you a vidio and you hit play, we would actually do a real time, on demand ranscod of that asset with all your personally identifiable information burned in wit, say, jasin location. And it happens in real times. Even if hir's a feuture film, ike, two hours you hit play, it's going to start playing back in tusa. That's amazing. But then we still have the, you