5min chapter

Social Media Marketing Podcast cover image

Acquisition Strategy: How to Grow Your Sales the Easy Way

Social Media Marketing Podcast

CHAPTER

How to Get Attention Online

The first step is to get that eyeball, that traffic mechanism in place. The second part of the machine is what I call a lead mechanism. And this is where most people get tripped up. If you're able to acquire eyeballs but not able to convert those eyeballs into interested parties through some kind of unique mechanism, then you'll be stuck doing like influencers and affiliate marketers.

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