This chapter explores the evolving nature of product thinking and how it must adapt to complexity. It discusses the role of features, customer experience, and brand promise, and introduces a product thinking playbook.
With so many different definitions, it can be difficult to understand exactly what product thinking is, and how it can transform your organization. In this episode, Thoughtworks’ product leaders, Rujia Wang and Jonathan Savage, explore how it can help you enhance your customer experience, and dispel some common misconceptions. It’s essential listening if you’re a product leader seeking to refine your customer experience, create ambitious new products, and foster a culture of innovation.