Rebranding and Innovative Communication Tools for Coaches

In this episode, we talk about the very early stages of building LegUp Benefits, and a bunch of other stuff. 

Topics:

• Rick has hired a marketing coach for LegUp, and we discuss how to get the team talking to each other more instead of having everything flow through Rick.
• Tyler gives some reflections on leaving LACRM for 6 weeks, and the early days of his sabbatical.
• Tyler describes a new positioning idea at LACRM.
• We discuss the early work on LegUp Benefits including customer validation and learning a new tech stack.
• Rick gives an update on his new group insurance efforts.
• We talk about Silicon Valley Bank even though we don't have anything to say that hasn't already been said.