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2min chapter
Procter & Gamble’s Lean Innovation Transformation
Cold Call
Innovation at P&G - What's the Cold Call?
P&G is a mature, established firm that is still sweating the details and trying to find ways to innovate. Students can generate a long list of reasons why P&G has had trouble innovating. People are afraid of taking risks; systems and processes don't necessarily incentivize breakthrough innovation. There are new direct-to-consumer competitors that are much savvier with digital technologies.
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