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20min chapter
Barefoot Wine: Bonnie Harvey and Michael Houlihan
How I Built This with Guy Raz
From Ignorance to Innovation
This chapter chronicles the transformative journey of two individuals who turned their lack of wine knowledge into a successful brand, Barefoot Wine. Their innovative marketing approach aimed to attract a broader audience, particularly beer drinkers, while overcoming various challenges in the wine industry. Key moments, such as their first meeting and the decision to accept bottled wine as debt repayment, illustrate their entrepreneurial spirit and adaptability in navigating the complexities of starting a wine business.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode