The Importance of Product Management in Revenue Generation

Sally Kohn: Revenue generation is the biggest value creation lever that we can pull. She says it's risk, cost, and revenue; some projects have elements of all three. If you lack a product market fit, simply pouring money into sales doesn't solve that problem,. Kohn: It might be a short term being aggressive on sales, but at the end, you've got to have a product that people want to buy.