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6min chapter
The Hero Who Rode His Segway Off a Cliff
Cautionary Tales with Tim Harford
Big Ideas Do Make New Ways to See Things
The segue was a brilliantly clever, exquisitely engineered solution to something most saw as a problem. The concertina solved problems that Jimmy Hesseldon hadn't even thought about before. Dean Cayman had imagined Tom Cruise riding a segue in Minority Report. But when screenwriters saw the segue, they gave them to characters who were comically unaware of how silly they looked. Dan Coise argues that often with new products, the audience doesn't quite understand them immediately. It takes a while for their value proposition to emerge, but the segue could never recover from its launch.
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