How to Stop the Fraud on Your Web Site

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Most of the fraud occurs around unmeasurable areas. With a click attribution, you can pretty clearly delineate what is truly am affecting and what's not. Most of the fraud is attacking traditional, stupid t v advertisers who go by videoads on line. And they're driving it at that attt ith those vidios, at very high levels. It's eigty billions and billions of dollars of fraud every year.

First, Jason brings on investor, former ad tech exec, and frequent guest Zach Coelius to discuss the strategic implications of Google's new ad attribution policy (01:43). Then Michael Dell joins for for a full interview (21:54) sharing stories from the early days of building Dell, scrappy supply-chain arbitrage, global expansion, negotiations with Steve Jobs and Bill Gates, the $67B EMC VMware acquisition (57:40) and more!