The Rise of Social Media Platforms

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Zickeman says social media platforms today are just too big. He runs a lab researching how to build better social media platforms. One of the ideas it's working on is social networks that function more like public services. These are spaces in which we have conversations about politics, he says.

Can we get rid of the bad bits of social media and keep the good? Is it possible to create a more positive social media experience than the one we get from the platforms that dominate the landscape today? In this episode, Elaine Moore asks what the social media platforms of the future should look like, and whether platforms designed for smaller groups of users with shared interests are the way forward.

We hear from writer and tech historian Benj Edwards about the BBS era of the early 1990s; University of Massachusetts professor Ethan Zuckerman; Sarah Gilbert, researcher at Cornell University and Reddit moderator; and Jonathan Abrams, partner at 8-Bit Capital and the creator of Friendster.

Presented by Elaine Moore. Produced by Edwin Lane and Josh Gabert-Doyon, Executive producer is Manuela Saragosa. Sound design by Breen Turner and Samantha Giovinco. Original music by Metaphor Music. The FT’s head of audio is Cheryl Brumley. Special thanks to Hannah Murphy.

Mentioned in this podcast:

The Lex Newsletter: Reddit and the API apocalypse

Discord has won over gamers. Now it wants everybody else

Reddit stands firm in clash with users as blackout on forums escalates

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