Storytelling Superpowers
The Futurists
The Slipstream of Cortisol
The power of story is revealed not as a noun but as a verb. Most people think of story as a static artifact. People think of a story as beginning, middle and end. A narrative is a more abstract concept. It doesn't necessarily have a clear beginning or an end. And we're really figuring out how to unlock oxytocin because we're in an environment right now that it's so polarizing. We inherently activate that cortisol fight flight freeze in the conversation over before it's begun.
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