Navigating Retail Challenges in a Price-Sensitive Market

This chapter explores the complexities of managing a retail store in a competitive area, emphasizing the balance between catering to local customers and tourists. It discusses strategies for optimizing store space, inventory management, and the importance of a curation-focused approach to align products with brand values. Additionally, the chapter examines the interplay between effective marketing, customer demographics, and the scalability of product lines, particularly in the context of selling hats.

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