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Marking to Market for Software

Troubleshooting Agile

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The Power of Daily Delivery

You can mark to market without anybody's permission so if you produce some software you could go ask some customers about it. There's usually something that you can do individually to get some impression of what the market value is. That can be very powerful information and can often change behavior if you can show it. The ultimate proof would be like do they not just do they buy it but do they use it? Do they see that behavior change to me that would be the strongest signal.

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