Is Social Media Activating or Repelling Voters This Election Cycle?
KQED's Forum
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Memes, TikTok, and the Election Landscape
This chapter explores the transformative impact of memes and social media, particularly TikTok, on the current presidential election. It examines the ways political campaigns, especially the Trump campaign, leverage this platform to engage younger audiences with viral content and parody. The discussion also addresses the polarization and echo chambers created within social media, contrasting the entertaining nature of memes with concerns over the quality and seriousness of political discourse.
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