2min chapter

Freakonomics Radio cover image

522. Is Google Getting Worse?

Freakonomics Radio

CHAPTER

How to Monetize Google Ads With Google AdWords

Meyer and others at Google were concerned that showing ads with search results would degrade the experience for users. So she helped design an experiment to see how true that might be. "It's two and a half times as lucrative to do it as ads," says Meyer.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode