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Jeff Toister - The Guaranteed Customer Experience: How to Win Customers by Keeping Your Promises

SIMPLE brand With Matt Lyles

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Guaranteed Experience - The First Chapter of the Book

It's not just about having a guarantee, it's about making sure that everything can tie to and deliver on that guarantee. And we talked about service culture earlier. It gets everybody in the organization focus on that same thing. Here's the piece of the guarantee. I'm responsible for delivering. I don't want to just let my customers down. So I know someone else is going to have to pick up for me. That's it. Love that. Well, Jeff, I have learned a lot from you today. But where can people go to learn more? You can download the first chapter of the book and read about buckies at guaranteedexperience.com.

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