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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

B2B Marketing with Dave Gerhardt

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Creating Irreplaceable Brands

This chapter explores the idea of companies and individuals being indispensable within their markets by emphasizing uniqueness and effective positioning. It discusses the complexities of category creation in B2B marketing, highlighting case studies like Drift and Notion to illustrate successful strategies. The conversation also addresses the importance of building a strong brand identity and community that transcends individual founders, fostering a perception of irreplaceability among customers.

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