Future Hindsight: Anat Shenker Osorio
The Financial Confessions
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The Antidote to Negative Messaging
Right-wingers use negative messaging because they need to rile up their base in order to persuade the middle. The left has reliably repeated messages such as "love is love" and "fight for 15," which have become common sense, he says. A good message is not to say what's popular; it's to make popular what we need said, Trump argues.
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