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Dr. Maya Shankar | Change Happens

Good Life Project

How to Design Smart Solutions to Change the Way We Vote

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When a candidate's name is listed first, that candidate can garner ten per centage point in voter share relative to when they were listed last. When we're aware of what those factors are, we can design around them. You don'tfor ample, in the contects of voting. Order shouldn't matter. But it does, which means policy makers can then design smart solutions for that. They can randomize the order in which the candidates names appear across ballots,. And so all of a sudden you're designing policies with our best understanding of human behaviour and mind. We tend to reliably underestimate just how big a barrier even small frictions can pose a when it comes to taking advantage of

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