7min chapter

How I Built This with Guy Raz cover image

Advice Line: Reaching New Customers

How I Built This with Guy Raz

CHAPTER

Branding Olive Oil: Strategies for Success

This chapter explores effective branding strategies for premium olive oil, focusing on differentiation, influencer partnerships, and customer engagement. It also includes personal anecdotes and caller questions about marketing unique products, highlighting the importance of storytelling and education in building brand loyalty.

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