Do We Need More Content People in Leadership Positions?

In the US content design as a practice has just exploded. I don't know any products that are you know that we use daily and love and trust again digital products that don't have active if not robust content design teams sitting within the organization. Just the idea of having somebody who is like quote a writer who is actually leading is just completely foreign to these organizations where design design is complicated design is the future design is solving big messy problems through design thinking.