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The Most Consequential Bias That Stops Us From Quitting
The sunk cost fallacy is the feeling that whatever resources we've spent on something already should count for whether we continue to do something. The most poignant example of this actually comes from war so I was talking to General Tony Thomas who he told me about how incredibly heartbreaking it was when his Gold Star parents would say to him don't allow my child to have died in vain and what they meant by that is my child died in vain because that means that my child will have die in vain. So sometimes the sunk cost is somebody's life that's been put into a conflict but if you were approaching the stock fresh today would it be one that you buy? You want to at any moment kind