The Importance of Communication in Business

You can’t do it all: How to work inside your zone of genius and let go of everything else

Do you feel like you’re in a constant juggling act in your business?

When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected. 

But if you feel like you always have a million plates spinning in the air, then it’s high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else can do for you.

Passing the torch to an employee, a contractor or a VA can be really difficult, and I know this from personal experience.

For ten full years, I insisted on editing my own videos. I thought that because I knew exactly what edits I wanted to make, I could do it quicker than anyone else could. Sure, I was ok at editing videos -- but it sure as heck was not the best use of my time. 

And when I finally hired someone to do this for me, I found that with a little training and investment on the front end, they were able to do it much more efficiently than I could – leaving me time to work on the things in my business that not only turn the needle, but light me up.

In this episode, I share what it means to work inside your zone of genius, why that’s important, and how to get back to it if you get lost. 

This is a great listen for any business owner who feels like they are literally doing it all -- so pop in your earpods and tune in.

Here’s a glance at this episode...

• [04:33] If you've ever felt overwhelmed in your business, I would suggest making a conscious effort to work more in your zone of genius.
• [05:11] Working in your zone of genius is doing the things that you are most proficient in. The work is fulfilling, because it makes you feel good.
• [06:02] An example of this for me is being on stage. I'm nervous at first, but at the end I feel energized and grounded. 
• [07:34] If there are things that make you feel low energy or have a really low vibe, these may be the things that you might need to find some help with. You should also hire someone if they can do the same thing in half the time.
• [08:29] An example of this is when I used to edit all of my own course videos. Editing videos isn't in my zone of genius. I was making excuses, because I was scared.
• [11:35] Prioritizing your zone of genius comes down to getting clear on what the important areas of your business are. For me, it's launching my digital courses, my membership, and my podcast.
• [13:50] When you plan for the next year, sit down and journal and really discover where your zone of genius is. Check in every season and ask where my zone of genius is now.
• [15:19] Superwoman syndrome is where you feel like you need to do everything and don't want to slow down and take the time to teach.
• [15:49] A good leader refuses to spend time on tasks that aren't in their zone of genius. They find the right people to support them and take the time to onboard and teach them.
• [16:23] Take out your journal and jot down some areas where you're operating in your zone of genius and where you're operating outside of your zone of genius. DM me @AmyPorterfield.

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