4min chapter

The Prof G Pod with Scott Galloway cover image

No Mercy / No Malice: Goals

The Prof G Pod with Scott Galloway

CHAPTER

The Rise of Sports Franchises

A sports franchise is the most conspicuous consumption imaginable. Owning a sports team cements you as fascinating. Even as we mint more billionaires, sports offer increasingly soft returns to wealthy people and organizations. Qatar spent more on the 2022 World Cup than host nations spent on the last seven tournaments combined.

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