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The MASSIVE Shift in How We Buy Software, with Sam Senior

B2B Growth

00:00

Good Better Best at You, Sam?

The first step is identifying what the key use cases are for a customer and then ensuring that you have two or three screen shots associated with each of those use cases. Next, incorporate some sort of video of the most passionate person on your team. Have that on no matter what. When we good better best, that's where it gets really interesting.

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