Christian sits down with Doug Cullen and Thomas Fredell to recount how the trio transformed Merrill Corporation into Datasite. Learn from the real stories, strategies, and tactics that turned a 50y/o company into a modern product model powerhouse.
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Today’s discussion unpacks:
The immense benefits of Datasite’s transformation
The kinds of challenges that arise in a transformation process
How to align stakeholders around a transformation
The all-important interpersonal side of successful transformation
Advice for anyone going through a transformation process
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References:
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Where to find SVPG:
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Where to find Christian Idiodi:
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Where to find Doug Cullen:
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Where to find Thomas Fredell:
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Timestamps: (to be updated)
(00:00) Intro
(01:02) The results of this transformation
(03:21) Why Doug and Thomas joined the company
(07:07) The company before transformation
(12:17) First steps on the transformation journey
(15:11) Near misses on the road to success
(16:37) How do you pitch transformation to a board?
(18:56) Finding the courage to make difficult changes
(20:24) Uniting teams around transformation
(26:51) The importance of building trust
(31:29) Roadbumps on the transformation journey
(37:18) Transforming the tech foundations
(41:01) The importance of real customer discovery
(45:28) Shifting how choices are made
(49:06) Merrill's key transformation outcomes
(50:08) Closing advice for transformations
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Disclaimer:
While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/
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Production:
Production by supermix.io
