How to Build a Premium Product in a Newmarket

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Start ups should orient around the third question, when does it feel expensive, but you'd still buy it anyway? And that makes sense if you're building a premium product. We very methodically went through competitive landscape positioning and then pricing using this very simple pricing methodology. For us, the median answer to that third question was 30 dollars per month. That's how we picked the price.

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We wrap up Season 4 with a very special (and accidental!) episode, a conversation with the CEO of Superhuman, the red hot email productivity app which just announced their $33m Series B led by Andreessen Horowitz. While originally intended as an LP episode, we felt Superhuman would provide the perfect bookend to our “modern enterprise productivity trilogy” following our Zoom and Slack episodes. We hope you enjoy the conversation with Rahul as much as we did, and we’ll see you later this summer for Season 5!

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