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Superhuman (with CEO Rahul Vohra)
Acquired
How to Build a Premium Product in a Newmarket
Start ups should orient around the third question, when does it feel expensive, but you'd still buy it anyway? And that makes sense if you're building a premium product. We very methodically went through competitive landscape positioning and then pricing using this very simple pricing methodology. For us, the median answer to that third question was 30 dollars per month. That's how we picked the price.
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