Building a Strong Studio: Laney LA's Approach

How do you find a great quality architect? One you have a good fit with, delivers beautiful work, and will take care of you as a client?

Meet Anthony Laney from Laney LA. Anthony is an architect and designer, a husband and a dad, and one of the owners of Laney LA.

In this interview, Anthony shares some fantastic industry insider insights into how Laney LA have built their practice, continue to create stunning homes, and how they seek to delight every client they work with.

SHOW NOTES: 

Together with his wife, Krista, Anthony founded LANEY LA in 2014. Located in Los Angeles, their team focusses on fast-paced, high impact design solutions for home and businessowners.

Laney LA has a unique way of sharing their business and projects that shows a strong and powerful company culture, a true commitment to communicating their values and mission, the fun and enjoyment in their team, their clients and the homes they’re creating, and even though you’re following along, it’s shared in a way that makes you feel part of it.

When you find people who are so passionate about what they do, and are a force to be reckoned with in how they’re seeking to improve how they practice, whilst delivering top level services and stunning homes … well, you just want to help them spread the word.

Anthony is a powerful communicator, an innovative entrepreneur, and together with the team at Laney LA, is driving change in this industry and creating beautiful family homes and happy clients whilst they do it. And causing a bit of disruption whilst they do … smiling and looking like it’s a heck of a lot of fun!

I ASKED ANTHONY THESE QUESTIONS ...

• When you started Laney LA with Krista, did you have intentions around the type of work you took on, goals you were seeking to hit, or clear client criteria for example?
• How do you use Instagram for Laney LA and what are your goals there?
• How do you suggest homeowners establish that ‘right fit’ between themselves and their designer?
• How do you explain your process to your potential clients?
• How does technology travel through the process, and what advantages do you think it gives you?
• How does your process test the budget as the design develops?
• Do you have suggestions for how homeowners and designers can bring surprise and delight to their home when on lower budgets?  

Anthony was incredibly generous with his answers, and has fantastic advice that any homeowner will benefit from. And if you’re a designer or architect building your own business, this is the gold standard to aim for.

Listen to the episode now. And be sure to get in touch with Anthony to let him know you heard him on Undercover Architect, and to thank him for all he shares!!

This podcast is a snippet of the full interview which now is featured inside my online course “The Welcome Home Course” for American homeowners.  

Head to https://undercoverarchitect.com/courses/the-welcome-home/ to learn more about “The Welcome Home Course”.

In the full interview, Anthony shares more information about designing for a Californian climate, dealing with difficult local authorities, as well as other tips for a great lifestyle in your home. 

In “The Welcome Home Course”, I’ve teamed up with award-winning American architect, Eric Reinholdt, to create a specific course for American homeowners.

If you’re planning your renovation or new build, it’s easy to get overwhelmed and confused about the best way forward. Many homeowners make the mistake of diving in, and fall for all sorts of terrible advice as a result. And the journey becomes far more stressful, expensive and time consuming as a result. And their finished home never lives up to the dreams they held so dear.

When you have the steps to follow … the map for your journey ahead, you can then move confidently towards that future home you’re dreaming of, and not waste any time or money.

When you know that step-by-step system has been created over decades of experience in hundreds and hundreds of family homes like yours, you can save so much stress in your project, and create a home that works and feels great.

And when you have the steps, as well as professional know-how, design knowledge, tools, resources, and guides, you can shortcut your journey, enjoy your experience, and avoid the heartache and drama so many experience.

If you’re keen to make your journey simpler, be confident that the home you’re dreaming of is achievable, and know the steps to get you there …’The Welcome Home Course’ is the way. Together with Eric, we’ve packaged up almost 45 years experience to show you the way to your future family home. 

Head to https://undercoverarchitect.com/courses/the-welcome-home/ to learn more and join us.

RESOURCES MENTIONED IN THIS PODCAST:

Find Laney LA on the web >>> https://www.laney.la/

Follow them on Instagram >>> https://www.instagram.com/laneylainc/?hl=en

And Facebook is here >>> https://www.facebook.com/LaneyLAinc/

The Proven Process “Delighted Client” Journey is here >>> https://undercoverarchitect.com/wp-content/uploads/2019/05/LaneyLA-ProvenProcessDelightedClientMap.pdf

Find out about “The Welcome Home Course” for American homeowners here >>> https://undercoverarchitect.com/courses/the-welcome-home/

And “How to Get it Right” for Aussie homeowners here >>> https://undercoverarchitect.com/courses/how-to-get-it-right/

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