2min chapter

Deep Dive with Ali Abdaal  cover image

How To Build The Career You Want - Professor Of Behavioural Science Dr Grace Lordan

Deep Dive with Ali Abdaal

CHAPTER

The Compromise Effect in Marketing

I use a thing called the compromise effect, which has been really shown in marketing. So as human beings, we don't like to take the extremes when it comes to kind of making choice. And i've tried it on some friends, and they hit this medium output as well. I think if you're somebody who has this mamma task,. Think about what the output would look like beyond i need to do x, dividing x down and giving yourself a treat at the end of it. Whether it its o neflik, having a massage, going for a walk, going out for dinner with friends is another way to get t get you to the desk again.

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