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E023: Cashback Tactics, Growing Categories, Taking on Incumbents, 2024 Ecom Headwinds & More

OPERATORS

CHAPTER

Survivorship Bias and the Longevity of the Status Quo

This chapter explores survivorship bias and the tendency to predict decline without considering historical examples. It also discusses the importance of not underestimating the longevity of the status quo and highlights the need to consider developments beyond China, such as India.

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