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How Brutal Honesty Will Bring You Massive Profits, Happiness, and Success with Peter Kozodoy: An EOFire Classic from 2021

Entrepreneurs on Fire

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The Importance of Honesty in Marketing

Peter Cevallos is the founder and CEO of a marketing agency. He says he learned to be honest about his failures as an executive at age 30. His company has raised more than $100 million in venture capital since 2009.

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