2min chapter

Dear HBR: cover image

Benefits and Perks

Dear HBR:

CHAPTER

How to Prove ROI on These Sorts of Things

There's a place for data, but it's also about voice and really understanding what matters most to your people or the kinds of people you want to bring into your company. And there's no substitute for actually hearing that voice. I know firms that have tens of thousands of employees usually do a lot of surveying and get a very data-rich kind of look at this. If you've only got 40 or 50 employees, does a survey really feel that convincing? Okay, seven people want this. It's seven people.

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