The phrase "Infinite clients" sounds like one of those terrible, cheesy, late-night infomercials, but is something like that really possible?
Absolutely not. Infinite? Come on...
Here's what I love about that phrase, though. If you HAD to come up with a way to create an "infinite" supply of clients, how would that look?
It's essentially what "hope marketing" would look like in a perfect world, and it's something we should always be striving for. Here's what I mean...
Imagine being a freelancer whose work is so awesome that your clients can't stop talking about you. Every single client you work with refers someone else, then THEY refer someone else... and suddenly, you have more clients than you could possibly handle.
Imagine doing such killer work that your clients do the marketing for you. That's the idea behind the "Viral Coefficient" of freelancing. Every happy client you have brings in another one, creating a chain reaction of a growing, "infinite", client base.
Now, let's get real. Freelancers usually have a lot on their plates – marketing, sales, dealing with clients, admin stuff, and oh, actually doing the work.
The reality of making this happen is incredibly hard but it's a goal worth putting a lot of thought and energy into.
THAT'S what this new series is all about: How can you create such an incredible client experience that every single client refers at least one new client to you?
That's the key to building a "viral" freelancing business. While "infinite clients" may be an impossible goal, it's worth every single ounce of time and effort you put into it.
In this episode you’ll discover:
- Brian's journey to increased fitness
- Important January deadlines
- The balance between marketing and fulfillment
- Keeping your clients happy
- Knocking it out of the park for your clients
- The five phases of business
- Minding your boundaries
- Where to share your feedback and ideas for the podcast
For full show notes, visit https://6figurecreative.com/291
