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18min chapter
CDO Matters Ep. 64 | Marketing Data Management
CDO Matters Podcast
Navigating Marketing Data Management
This chapter explores the complexities of marketing data management, with a focus on data onboarding and activation within customer data platforms. It discusses the challenges of compliance with regulations like HIPAA and GDPR, emphasizing the importance of data harmonization and consumer privacy. Through historical examples and personal narratives, the speakers illustrate the evolution of data practices in advertising and the critical role of compliance in targeting strategies.
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