Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Brewdog: World’s Most Controversial Boss

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Entrepreneurial Journeys and Craft Beer Insights

This chapter explores the entrepreneurial journey in the beer industry, highlighting challenges and insights gained along the way. Entrepreneurs share near-bankruptcy experiences, the influence of business literature, and the significance of daring marketing campaigns in shaping their success.

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